Job Details
Head of Growth
Us: On a mission to help people live their healthiest lives. Love challenges. Excitable.
You: Hungry, results-driven. Startup mindset a must.
Our Company
GROQ Health is a funded startup that is changing the way we think about health. Our sister company has been practicing precision medicine for over 20 years, and we have arguably the strongest longitudinal dataset of patients practicing N-of-1 health that you will find. The best part is that we get fantastic support from our outside investors (some well-known names), and they are personally and financially invested in our success.
The Role
We are looking for a Head of Growth to be relentless about driving narrow traffic from ad to subscription. You'll work with leadership to build a strategy around performance and organic marketing, and then execute against it with a small team and support from product, creative, and technology. Healthtech experience not necessary, but a passion for health and medicine is critical. You have experience in building higher price point B2C service models, and you have had success at a previous company during its formative years. Some product experience a plus. You're looking to get your hands dirty again and recreate magic from the ground up.
Responsibilities
- Build a waitlist and maintain interest while the product prepares for launch
- Create a strategy to drive customer acquisition
- Establish a baseline using thoughtful and diverse tests
- Iterate on the strategy with a heavy emphasis on funnels / cohort curves
- Grow a small (2-3) and diverse team to broaden footprint